You never know who is in your audience. People with different conditions and situations come to your website, seeking a solution to their needs. For instance, how can someone with a visual impairment navigate your website? Overlooking this aspect can result in losing your audience, which no business wants.
That is why it is very important to make your website accessible to all. All you have to do is pass instructions to an expert to enable accessibility on your site. The rest is up to the professional, and they will make an inclusive web design for you in Geelong.
Here are 10 features that are worth including on your website.
1. Colour Contrast:
Statistics reveal that approximately 8% of men and 0.5% of women with Northern European ancestry experience some form of colour blindness. To cater to this audience, it is better to ensure sufficient colour contrast between text and background. Similarly, each segment of the audience may have a condition that might be worth understanding and accommodating.
2. Image Alt Text:
Alt text is the short way of saying alternative text, and it is crucial for users who rely on screen readers to interpret web content. Approximately 2.2% of the global population suffers from visual impairments. So, when you implement this feature, you allow your users to understand the content and context even if they can’t see the images. Even from an SEO standpoint, alt text for images serves as a dependable signal for search engines.
So, do not overlook this accessibility aspect.
3. Keyboard Accessibility:
Some users may have difficulty in using their fingers. For those users, it will be rather helpful if a website has a keyboard accessibility feature. It lets them browse the site problem-free and take the required actions, such as buying a product. This will improve the user experience of your website, which is also great for SEO.
Sometimes, even those without any disability want to use keyboard navigation for convenience. So, in either case, it is beneficial to enable this feature. Talk to your hired expert and have keyboard navigation enabled for your website design in Geelong.
4. Caption Videos:
Do you have any videos on your website? If you have, then you must have captions for those videos, especially for the ones that explain processes or other crucial information. Disability or not, many of us feel comfortable with captions on for videos. It keeps us engaged and informed well.
So, you have to either caption your videos or find those that include captions. This makes the content accessible to those with hearing impairments while enhancing the overall user experience by providing clarity and context.
5. Accessible Forms:
Forms are a common element on websites, and making them accessible is crucial for users with various disabilities. Implementing accessible forms involves the following:
● Providing clear and concise labels
● Ensuring proper tab order
● Offering helpful error messages
These features make the form submission process smoother for all users.
6. Deliver Clear and Concise Content:
A significant portion of the global population struggles with reading difficulties, making clear and concise content essential. If your website content isn’t up to that mark, you are bound to lose valuable customers.
To avoid this risk, you must follow these tips:
● Structure your content with headings and subheadings
● Use enough white space
● Break information into digestible chunks.
This benefits not only users with reading difficulties but also all users who appreciate easily consumable information.
7. Provide a Transcript:
Do you share audio content on your website often? If you do, you must consider offering a transcript for it.
In addition, this feature also enhances search engine optimisation (SEO) by providing textual content for search engines to index. Two birds, one shot!
8. Use Descriptive URLs:
Next, you can also consider adding descriptive and human-readable URLs for your website. They not only contribute to better SEO but also assist users in understanding the content of a page before clicking.
The main point here is to include keywords in URLs that benefit users with cognitive disabilities or those using screen readers, as well as search engines.
9. Resizable Text:
This is one of the most common features that enables convenient reading for users. By allowing users to adjust the text size without losing content or functionality, you are helping people interact with your content for a long time, not to mention the help it offers to those with visual impairments or reading difficulties.
10. Writing in Simple Language:
Lastly, your content has to be written in a simple language, whether it’s English or any other language. A significant percentage of internet users have varying levels of literacy, language proficiency, or cognitive abilities. So, writing in simple language means you are communicating effectively with your audience regardless of their abilities.
The above 10 tips are a great starting point, but for further professional support, reach out to Make My Website — a 5-star rated website design agency. Not only web design, it also offers reliable SEO services in Geelong. Visit MMW’s official site to learn more